Attention design font-heads: The “9/11” brand is in Gotham, not Helvetica.
The uniform font of the NYC subway system signage is Helvetica. But since the “9/11 memorial” has become its own brand, and is printed in its own font, NY historians and journalists wonder “where will [branding] stop?”
Insert “subway stop” pun here.
But as it stands, MTA officials do not believe they are setting a precedent which other corporations would rely on for requesting trademarks or logos.
Thank you to staffer Elizabeth Marren for the link!