Software That Seeks Some Honesty in Advertising - Fordham Intellectual Property, Media & Entertainment Law Journal
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Software That Seeks Some Honesty in Advertising

Software That Seeks Some Honesty in Advertising

“Dr. Farid and Eric Kee, a Ph.D. student in computer science at Dartmouth, are proposing a software tool for measuring how much fashion and beauty photos have been altered, a 1-to-5 scale that distinguishes the infinitesimal from the fantastic,” reports The New York Times. “Dr. Farid said he became intrigued by the problem after reading about[ ] photo-labeling proposals in Europe.”

Since 2009, legislators in Europe have proposed and pushed for “health warnings” on photographs of models that have been Photoshopped in a manner that would create unrealistic expectations of appropriate body image.



Amy Dunayevich

Amy Dunayevich is a third year student at Fordham University School of Law and is Fordham IPLJ's Technology Editor. Originally from the Detroit suburbs, Amy spent two years in the Peace Corps living in Eastern Europe without running water but with high-speed internet. Amy now lives in Brooklyn with her little black pug Roxanne. Although pursuing a career in the public interest, Amy finds intellectual property law to be extremely relevant, interesting, and important.