Wait, This Tequila is from Kentucky?
The Sixth Circuit Court of Appeals is now deciding whether or not Maker’s Mark has a valid trademark for its wax seal. Diageo North America and Casa Cuervo of Mexico, makers of Reserva Tequila, which uses a similar wax seal, argue that using a wax seal would not lead to customer confusion between their tequila and bourbon or that their tequila was also made by Beam, Inc., makers of Marker’s Mark.
Oral arguments before Judge Moore involved the shapes and sizes of the bottles, the color of the wax, and of course, the quality of the liquors.
Oh, to be the law clerk working on that opinion…
