The demise of Dr. Pepper town - Fordham Intellectual Property, Media & Entertainment Law Journal
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The demise of Dr. Pepper town

The demise of Dr. Pepper town

The oldest bottler of Dr. Pepper has sold its distribution rights to Dr. Pepper Snapple Group, Inc. in a trademark dispute settlement. The bottler was accused of diluting the brand and selling outside the area allowed by its licensing agreement.

Meanwhile, the town of Dublin, Texas is worried about losing its identity along with this settlement.”Folks in Dublin are worried about the loss of the town’s namesake soda, which drew 95,000 tourists each year to the soda shop, museum and the plant’s birthday celebration, where the town was renamed ‘Dr Pepper, Texas’ for a week. And many of the 3,800 residents are vowing never to drink any Dr Pepper ever again.”

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Jordana Garellek

Jordana A. Garellek is a third year student at Fordham University School of Law. She graduated summa cum laude from Macaulay Honors College at Brooklyn College with a degree in Psychology and a minor in Chemistry. She is also a registered patent agent admitted to practice before the United States Patent and Trademark Office.