Beyonce and Jay-Z Don’t Get the Blue Ivy Trademark - Fordham Intellectual Property, Media & Entertainment Law Journal
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Beyonce and Jay-Z Don’t Get the Blue Ivy Trademark

Beyonce and Jay-Z Don’t Get the Blue Ivy Trademark

Music moguls and celebrity couple Jay-Z and Beyonce have lost a court case seeking to trademark the name of their daughter, Blue Ivy Carter. In January, Jay-Z and Beyonce filed an application to trademark the name. Blue Ivy Events, a Boston based wedding planning company, filed suit to save their company name, and a court has ruled that they company can keep that name, and the celebrity couple has no legal rights to reserve it.

John Schemitsch

John Schemitsch is a second-year law student at Fordham. Originally from Staten Island, New York, he spends his free time performing improve comedy and trying to teach himself how to play the ukulele.