Trick or Treat: Trademarked Candy Shapes
When you reach into your trick or treat basket for a Halloween treat, can you pick what you want just by its shape? Many candy manufacturers have registered trademarks for the shapes of their candies. Some examples include: Ring Pop, Blow Pop, Lifesaver, Pez, Tic Tac, M&M’s, Twizzler, Skittles, Candy Buttons, Tootsie Roll, Hershey’s Kiss, Toblerone, Dum Dum’s, and Tootsie Pop. This past July, Hershey’s successfully registered the shape of its bar as a trademark, because the bar’s recessed rectangles with a raised border was not functional and the design had acquired distinctiveness.