Apple Watch: Why We Should Have Known the Name of Apple’s New Product - Fordham Intellectual Property, Media & Entertainment Law Journal
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Apple Watch: Why We Should Have Known the Name of Apple’s New Product

Apple Watch: Why We Should Have Known the Name of Apple’s New Product

Apple’s newest product, “Apple Watch,” is to be released in early 2015.  Accordingly, there was great speculation regarding what the tech giant would name its new product.  The speculation could’ve ended on March 11, 2014 when Apple submitted a trademark application for the “Apple Watch” in Trinidad and Tobago.  A treaty between the two countries allowed Apple to file an application the foreign country to secure initial rights in a federal Trademark.  After doing so, Apple had six months to apply for the same trademark in the U.S.  This maneuver allowed the company to secure the trademark without all the publicity that would have accompanied a domestic claim.  To read more about the Apple Watch see http://blogs.wsj.com/law/2014/09/10/name-of-apple-smartwatch-wasnt-a-secret-at-least-in-trinidad-and-tobago/

Jeremy Auster

Jeremy Auster is a second year student at Fordham Law School and a staff member of the Fordham Intellectual Property, Media and Entertainment Law Journal. Jeremy is interested in intellectual property litigation, particularly where it intersects with sports law. In his spare time he enjoys playing basketball, tweeting, and watching sports highlights on Youtube.