Episode 32: Amending 'The March of Time' Trademark Registration, featuring Matthew Asbell - Fordham Intellectual Property, Media & Entertainment Law Journal
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Episode 32: Amending ‘The March of Time’ Trademark Registration, featuring Matthew Asbell

Episode 32: Amending ‘The March of Time’ Trademark Registration, featuring Matthew Asbell

In this week’s episode, Online Editor Christina Sauerborn chats with Matthew Asbell, Partner at the international intellectual property boutique firm of Ladas & Parry LLP. They talk about Matthew’s recent work with client Time, Inc. in amending one of their longstanding trademark registrations where technological evolution had rendered the originally registered goods obsolete. The trademark is for “The March of Time,” a series of pre-film newsreels shown in movie theaters in the early 1930s, and registered as a trademark since 1935. A lapse in registration would have resulted in a loss of a longstanding and valuable asset, and a loss of incontestability among the myriad other rights conferred on registered trademark holders. In addition to chatting about his practice and his longtime affinity for the arts that led him to pursue IP law, Matthew talks about how taking advantage of a recent pilot program through the USPTO allowed his client to update its trademark registration.

A link to Matthew’s bio can be found here: https://ladas.com/our-people/matthew-d-asbell/

 

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Christina Sauerborn

Christina Sauerborn is a third-year J.D. Candidate at Fordham University School of Law and Online Editor of Volume XXVIII of the Fordham Intellectual Property, Media & Entertainment Law Journal.