A legal battle over “YUUUP”? Yuuup.
According to the New York Post, ‘Storage Wars’ star Dave Hester filed suit against rapper Trey Songz (real name Tremaine Neverson), seeking a court order that bars the rapper from “interfering” with Hester’s use of “YUUUP!”
It all started when attorneys for Songz sent a cease-and-desist letter to Hester that demanded the reality TV star stop uttering the phrase during the show’s auctions of seized goods. But according trademark records, Hester registered “YUUUP!” on three occasions, dating back to this past May.
Doesn’t this kind of seem like a silly case? Yuuup!
Thank you to David Quiles, Fordham’s Journal Coordinator, for the link!