A legal battle over "YUUUP"? Yuuup. - Fordham Intellectual Property, Media & Entertainment Law Journal
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A legal battle over “YUUUP”? Yuuup.

A legal battle over “YUUUP”? Yuuup.

According to the New York Post, ‘Storage Wars’ star Dave Hester filed suit against rapper Trey Songz (real name Tremaine Neverson), seeking a court order that bars the rapper from “interfering” with Hester’s use of “YUUUP!”

It all started when attorneys for Songz sent a cease-and-desist letter to Hester that demanded the reality TV star stop uttering the phrase during the show’s auctions of seized goods. But according trademark records, Hester registered “YUUUP!” on three occasions, dating back to this past May.

Doesn’t this kind of seem like a silly case? Yuuup!

Read more about this suit here and here.


Thank you to David Quiles, Fordham’s Journal Coordinator, for the link!

Amy Dunayevich

Amy Dunayevich is a third year student at Fordham University School of Law and is Fordham IPLJ's Technology Editor. Originally from the Detroit suburbs, Amy spent two years in the Peace Corps living in Eastern Europe without running water but with high-speed internet. Amy now lives in Brooklyn with her little black pug Roxanne. Although pursuing a career in the public interest, Amy finds intellectual property law to be extremely relevant, interesting, and important.