Break Me Off a Piece of that Android - Fordham Intellectual Property, Media & Entertainment Law Journal
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Break Me Off a Piece of that Android

Break Me Off a Piece of that Android

Google announced a licensing agreement with Nestlé for the next Android. Lovingly referenced as the future of confectionery, the next version of the Android system to come from the search engine powerhouse has been named Kit Kat. It follows in the company’s tradition of naming the operating system after sweets including cupcake, donut, and jelly bean.

The use of the name is the result of a series of licensing agreements between the major confectionery companies, i.e. licensing of Kit Kat, manufactured by Nestlé around the world, is controlled by Hersey’s in the U.S. For both Google and Nestlé, it will boost exposure for their respective products. The cross-promotional contest will place Nexus 7 vouchers and Google Play credit in participating Kit Kat bars and will include an Android made of out Kit Kats in the new system.

Check out another stellar promotional video about the future of candy.

Nicole Marimon

Nicole Marimon is a third year Fordham law student and IPLJ Online Editor. Her interest in IP comes from her love of books, her journalism background, and too much time spent with her technology savvy roommate. In her spare time, she cooks and spends time helping her dog establish an online presence. #nenushka