IP in the Olympics - Fordham Intellectual Property, Media & Entertainment Law Journal
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IP in the Olympics

IP in the Olympics

The Opening Ceremony for the Winter 2014 Olympic Games took place Friday, February 7th. The International Olympic Committee has released its 2014 Evaluation Commission Report including protection for the Olympics’ Intellectual Property. The report states that the Russian Olympic Committee is granted the control to use all Olympic Intellectual Property in Russia. Russia has also enacted legislation in order to protect against “ambush marketing”. Ambush marketing is the practice of companies who create products seeming to be associated with the Olympics, but never pay for sponsorship rights. Various Olympic marks are protected by trademark rights, for images such as the iconic Olympic Rings.

Julie Greenbaum